Ensure your blog posts have a few key SEO elements to will make them far more impactful in attracting new traffic to your site:

• Keep the number of posts displayed on the landing page to 6 or 9.

• See if a grid of thumbnails is possible, rather than the thumbnail and text side-by-side

• Strategically keyworded titles (ex instead of “Dancer Pose” something like “Mastering Dancer Pose: Improve Balance, Flexibility, and Strength with Tips from Expert Trainers")

• Add more links out (we see you starting to do this with more recent posts!)

• Add categories (note that GHL website says you can’t edit categories once blog is posted so be strategic when setting up your categories)

• Ensure you have a domain attached to the blog so your posts are branded with the main SITH domain

• Make them longer: Our research suggests the ideal length for fitness/yoga blogs is 1,000-1,500 words—long enough to provide value but not too overwhelming.

• Adding quality visuals will boost engagement and adding alt text to those visuals will boost SEO

• Use more design to help organize your posts, break up long text and focus attention.

• Add a call to action at the end of each post that sells something, and offset it with design elements (if possible) such as a line before the CTA/sales moment

• Bonus: Add a Pinterest-friendly graphic at the end of each post to encourage others to do some marketing for you! We think Big Cat Creative is doing these last two items well!